All Monetise articles – Page 15
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NewsRoku acquires Dataxu to strengthen its advertising arm
Roku has acquired Dataxu in a $150 million deal to accelerate its ad platform and help content partners monetise their inventory.
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NewsDPP develops IMF for advertising
The Digital Production Partnership (DPP) has developed of a proof of concept to show how component-based workflows using the interoperable master format (IMF) can be applied to advertising.
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Technical PapersUnderstanding the effect of content type on the value of OTT audiences
In this paper, Vimeo discusses the ways in which content variation affects key aspects of OTT, including subscriber monetisation, viewership, and content management.
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Technical PapersNetworked collaborative recommendation architecture
In this paper, VTT Technical Research Centre of Finland explores architectural models for a recommendation engine network and a conceptual view of an ecosystem-based on them.
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NewsNew Zealand Rugby takes 5% stake in Sky NZ in “revolutionary” rights deal
A landmark sports rights deal will see New Zealand Rugby take a 5% stake in Sky New Zealand in exchange for the rights to show All Blacks matches for the next five years.
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NewsEU warns of 5G cybersecurity & tech giants face tax crackdown
7 - 11 Oct: Your guide to what’s happened this week in the media, entertainment and technology industry.
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NewsItaly to launch “web tax” in 2020 targeting digital giants
Italy has confirmed that it will implement a 3% web tax on large-scale web-based activity from big digital companies starting next year.
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Industry TrendsReach and relevance drives revenue
Audience loyalty has been the success to the longevity of Refinery29’s global reach; international president Kate Ward tells IBC365 about the triumphs of growing a digital brand beyond audience eyeballs.
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NewsFacebook agrees $40m settlement over ad engagement lawsuit
Facebook has agreed to pay advertisers $40 million to settle a class-action suit which accused the media giant of exaggerating video ad engagement metrics.
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NewsNetflix banned from advertising on Disney channels
Walt Disney has stopped airing ads from the streaming giant Netflix on its entertainment networks after changing its advertising policy ahead of pushing into the streaming world.
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Industry TrendsNew broadcasters: Zeitgeist of our time
Global digital media publishers are defining broadcasting with 80% of audiences opting for video, according to Vice and Refinery29 executives who discussed the power of harnessing platforms and chasing niche audiences.
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NewsEsports audiences “the Holy Grail” for ad revenue
Return on investment is not just about cash, explained esports expert Michiel Bakker and chief executive of Ginx Esports TV, with esports audiences the new currency for revenue success.
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NewsAlchimie acquires UK’s TV Player
International content aggregation firm Alchimie is set to take over the UK-based OTT provider TV Player in a move to accelerate its entry into the UK market.
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NewsYouTube launches new ad service using AI to simplify video marketing
YouTube has pitched the benefits of AI for advertising campaigns with the launch of its new Video Reach campaigns platform.
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NewsContent and technology leaders combine to create an outstanding IBC experience
IBC2019 has been hailed a celebration of industry insights and excellence, with the world’s media, entertainment and technology industry once again gathering in Amsterdam to do business and forge connections.
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NewsFacebook: Serendipitous value for video
IBC2019: Combining the reach of Facebook with its mix of content from publishers, creators and media partners from around the world, broadcasters were called to “optimise” and add value by incorporating the Facebook Watch ecosystem.
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NewsRecruit with neurodiversity in mind, says Microsoft
IBC2019: Diversity of thought in the media and tech fields is becoming increasingly valued according to Monday’s session on neurodiversity – but employers need to reassess their work practices if they want to benefit.
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VideoVideo Panel Interview: Max Métral, Damien Cullen, George Aivazoglou and Simon Eicher
IBC2019: Experts from the FA, F1, ESL and Eurosport discuss using data in sport broadcasting
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NewsCracking the African market: Dice, slice and then price your content
IBC2019: How do you crack the burgeoning Sub Saharan African TV market? By making it accessible and affordable, according to Clare Kandola, chief executive of content consultancy the Vidya Collective.
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VideoContent marketing: Authenticity is key
IBC2019: A supermarket retailer who released its own take on the BLT sandwich ahead of London’s Gay Pride weekend (the LGBLT) was used as an example of how not to market content to consumers during Sunday Morning’s Business of Marketing Content session.
