All Monetise articles – Page 17
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Thought Leadership
The greatest era yet for the video industry?
The insatiable appetite for video means there has quite simply never been a better time to be in the video industry, says Accedo head of marketing, solutions and innovation Luke Gaydon.
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News
IBC launches IBC Daily website
IBC has added to its comprehensive coverage of the media, entertainment and technology industry with the launch of an IBC Daily-dedicated website.
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News
Snap debuts AR smart glasses
Snap has unveiled the newest version of its smart glasses, Spectacles 3, which features dual cameras designed to showcase augmented reality features and 3D capturing.
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News
UK watchdog bans TV ads under indecent gender stereotyping
Philadelphia and Volkswagen’s latest adverts have been pulled from TV after contravening new UK regulation on gender stereotyping.
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News
Mediaset finalises 9.6% stake in ProSiebenSat.1
German broadcaster ProSiebenSat.1 has welcomed Mediaset as a shareholder in a strategic move to champion the development of pan-European alliances.
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News
Rise announces leading women shortlisted for inaugural awards
Advocate group for women working in broadcasting has announced its shortlist for the inaugural Rise Awards to be presented during the IBC Show in September.
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News
Fox pushes D2C strategy with $265M acquisition of Credible Labs
Fox Corporation has unveiled plans to buy a 67% stake in leading consumer finance firm Credible Labs, as part of the American TV broadcasting company’s digital strategy.
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News
Leader acquires test and measurement firm Phabrix
Leader Electronics has acquired Phabrix, a manufacturer of video and audio broadcast test and measurement instruments.
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Thought Leadership
Driving innovation in server-side ad insertion
Achieving scale and data security with SSAI will be high on the agenda for leading broadcasters, writes Yospace Founder & CTO David Springall.
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News
SoftBank unveils $108bn tech investment fund
SoftBank Group has launched a second investment fund as it looks to back further development of market-leading, tech-enabled growth companies.
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News
NTT report: AI can boost engagement for sports broadcasters
A new report from telecoms giant NTT has found that sporting organisations need to do more to engage digital savvy fans, especially millennials.
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News
NBC pushes cross-platform ads for Tokyo 2020
NBC Universal is encouraging advertisers to focus on the total number of viewers rather than primetime ad slots as the broadcaster gears up for next year’s Tokyo Olympics.
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Industry Trends
Content overload, or time for fresh thinking?
As social media and online video snaps up more of the advertising spend, Chris Forrester looks at how the industry is looking to reinvent brand communications with new content models.
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News
Dailymotion to pay Mediaset €5.5m for copyright infringement
Online platform Dailymotion has been ordered to pay Mediaset €5.5m in damages for copyright breaches relating to 995 videos that date back to 2006.
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Thought Leadership
The relationship between insight and advertising
Data insight is the key tool for delivering addressable advertising, writes Synamedia product manager Adam Davies.
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News
Dalet snaps up Ooyala’s OTT workflow unit
Dalet is to acquire the Ooyala Flex Media Platform business as it looks to bolster its SaaS-based services offering and sign up customers in new sectors.
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Webinar
Engaging users and boosting advertising with AI
Join IBC365 on demand to explore how artificial intelligence and machine learning can be used to engage with consumers in the new digital market.
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Thought Leadership
Disrupting the sports production process
Sports fans are particularly demanding, and rights holders and production companies are under ever-increasing pressure to produce more content, says Tedial vice president products Jérôme Wauthoz.
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News
DAZN eyes NFL rights bid & Canal+ confirms job cuts
Your guide to what’s happened this week in the media, entertainment and technology industry.
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Industry Trends
How streamer spend is reshaping programme making
The rise of the streaming platforms has sparked a production boom, affecting superindie groups through to smaller indies. It has had a major impact on all genres of programme making too - and the way that shows are now financed. Tim Dams reports.