All Monetise articles – Page 5
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VideoWhat’s hot in OTT and direct to consumer at IBC2022
IBC2022: The latest innovations in OTT and direct to consumer at IBC2022 in Amsterdam.
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VideoThe trends shaping broadcast and streaming presented by Omdia
IBC2022: This session is in two parts, in the first Matthew Bailey will present insights into the advertising revolution – how CTV, FAST, and AVOD are reshaping the TV and video landscape. Matthew will give an overview of Omdia’s exclusive IBC report, examining the rapidly evolving – and growing – ...
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VideoIABM presents BaM Live! events at IBC2022
IBC2022: IABM staged a full schedule of talks and panels as part of its BaM Live! Stage events at IBC2022 in Amsterdam. Stan Moote, CTO, IABM, outlined the sessions on offer each day of the show.
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VideoDemo: Interactivity, engagement & real time streaming
IBC2022: The battle for eyeballs and higher revenues per user rages on. This talk will explore how interactive experiences powered by a real time video platform can increase engagement and drive higher revenues.
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VideoMediaTech leaders panel: bold transformation moves
IBC2022: Join us for a panel discussion with the leaders behind some of the most inspiring media technology transformations. Find out how Globo, Sky, TELUS and KPN have developed new ways of working, differentiated their offerings, and continued to thrive while meeting the needs of a constantly evolving market.
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VideoTNW Talks @ IBC: AdTech
IBC2022: In the heated competition for users, buyers, and ad revenue, the media and entertainment industry is reinventing itself with new delivery and experience platforms. Adtech allows companies to catch up (and get ahead) of a consumer base characterised by rapidly changing patterns in consumption across a growing base of ...
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VideoKPN: Taking bold action to power innovation
IBC2022: Learn how KPN supercharged innovation while navigating their journey to becoming a cloud-first organization. Leveraging Accenture Video Solution (AVS), KPN has re-invented their TV operating model and reduced the time required to make new ideas a reality for their audience, while continuing to optimize core efficiencies. In this ...
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Video2022 IABM State of the Industry Report: Results
IBC2022: At IBC2022 in Amsterdam, Peter White, CEO of industry body IABM, revealed the results of the 2022 IABM State of the Industry Report.
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VideoIBC2022 welcomes visitors to Amsterdam in-person
IBC2022: Tim Richards, Chairman of IBC, welcomed visitors back to Amsterdam to the broadcast and media industry’s most inspiring trade convention in-person. He highlighted the key themes powering the show, as well as the must-do events at IBC2022.
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NewsPiano and UKTV discuss building a data-informed culture
A strong data-informed culture drives decision-making across UKTV’s entire ecosystem, allowing them to deliver better user experiences that increase revenue.
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NewsNew PlayBox research shows growing demand for OTT monetisation
A report by PlayBox Technology UK has revealed that “while the majority [of media content creators] do not currently operate their own OTT platform, there is huge interest in developing one.”
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Industry TrendsSMPTE: The power of smart contracts awaits the media industry
Offering twinned creative technology and technical infrastructure strands, running simultaneously in the NFT2 and NFT3 theatres, the SMPTE UK Media Technology Conference 2022 marked 29 June as the day it created a new, modern media image for itself in the UK. George Jarrett reports.
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Industry TrendsBeating the bear: The streaming market in numbers
If the last few years have taught us anything, it has to be that expectations can always be confounded, and that what happened last month is no guide to what will happen next.
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Industry TrendsThe future of AI in analytics - ROI is crucial
In the IBC 365 webinar AI and Analytics, broadcasters and data experts discussed the changing expectations of analytics and the tricky question of calculating ROI.
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Industry TrendsApple scoring MLS rights is part of a growing SVOD trend
The broadcast game is changing. In the pursuit of growth, streaming platforms are turning their attention to grabbing sports rights from traditional broadcasters.
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NewsGlobal ad spend to rise 8.4% in 2022, says GroupM
Global advertising spend will keep growing in 2022, despite challenging economic conditions, rising inflation and war in Ukraine, according to predictions from WPP’s media buying unit GroupM.
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Industry TrendsSVOD to AVOD: Rethinking OTT monetisation
For a decade, the landscape for TV has been gradually shifting, with the dominance of traditional satellite and cable TV eroded by the likes of Netflix and Hulu, pioneers of the streaming SVOD market. The pandemic and its enforced lockdowns delivered a literal captive audience for video-on-demand platforms, and subscriber ...
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Industry TrendsDynamic ad insertion: A win-win-win proposition?
Times are changing as big VOD players start to turn back to advertising after years of championing subscription-only models.
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Daily NewsAn appy future
Content Everywhere exhibitors provide some of their thoughts on what the current trends are in the TV apps and content market — and how content providers should set themselves apart in order to retain audience engagement.
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VideoIBC Digital 2021: Restructuring Business Models for VOD, AVOD and SVOD service providers with data
During this IBC Digital 2021 session, now available here on-demand, we invite you to discover:
