All Monetise articles – Page 8
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Industry TrendsAnalysis: Why Super Bowl LV saw a drop in viewers
Early analysis of the Super Bowl LV viewing figures paints a disappointing picture, with the continued effect of the Covid-19 pandemic, cable cord cutting and the surge in streaming services given as reasons for the 5.5% drop in viewers.
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WebinarOn-demand webinar: Addressable ads with ViacomCBS, Comcast and Entercom
Watch on-demand to understand the key aspects of operating a successful addressable ad service.
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VideoKAON USP Agent and Controller: Deployment of a Service
IBC SHOWCASE: This video refers to the latest KAON Broadband implementation of USP Agent and Controller. The example will target an update on the Graphical User Interface of the Gateway located in the customer premise.
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Industry TrendsAnalysis: The state of the TV advertising market in 2020
TV advertising revenue plummeted as a result of the coronavirus pandemic, prompting broadcasters to slash content budgets and review spending. Tim Dams examines the extent of the decline in ad spend and assesses the likely rate of recovery.
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Industry Trends2020 in review: Mergers and acquisitions
2020 was predicted to see significant M&A activity across the media and entertainment space, but did the coronavirus slow down consolidation?
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Industry Trends2020 in review: How commercial broadcasters have coped with coronavirus
Advertising revenue reductions have hurt Europe’s commercial broadcasters badly during 2020.
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WebinarHow Canal+ Groupe and NAGRA are successfully fighting piracy
Watch this on demand webinar to find out how the combined forces of NAGRA and Canal+ Groupe defined and executed a clear security strategy that has delivered impressive results – including the recent take-down of a pirate operation in Switzerland.
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WhitepaperApplicaster 2021 Predictions
2020 was a year of record highs and record lows in entertainment. McKinsey data showed that we “vaulted five years forward in consumer and business digital adoption in a matter of around eight weeks” in the early days of the Covid-19 lockdowns, and content streaming — along with Zoom calls ...
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WhitepaperThree important trends from 2020
This holiday season media companies can expect more than just a little cheer. People are streaming at record levels, subscriptions are up, and strong advertising fill rates are expected to continue. Here are 3 important outcomes from 2020.
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Industry TrendsAd tech round-up: Advertising innovation and content monetisation
Ad tech products, platforms and services are becoming increasingly more sophisticated, particularly as innovative approaches are required to drive up ad spending in the wake of the coronavirus pandemic. Anne Morris rounds up some recent launches.
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Executive InterviewsInterview: Ben King, DAZN
DAZN has announced a partnership with Vodafone Germany that will see the sports OTT launch its first linear channels. James Pearce discusses the new partnerships and subscriptions with DAZN’s chief subscription officer Ben King
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WhitepaperHow Sky avoided seasonal churn in Switzerland
How can relevant recommendations help SVOD and OTT platforms counter churn by delivering the right content for the right person at the right time?
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Industry TrendsAddressable ads: Delivering a personalised viewing experience
Addressable advertising is huge, promising greater engagement with viewers and therefore healthier return for advertisers than other forms of marketing, but it can still be rather mysterious for the uninitiated. Guided by a panel of experts, this webinar will help you explore the benefits, and the challenges, of addressable advertising, ...
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VideoKiller Strategies To Drive Subscriber Retention With Payment Optimisation
IBC SHOWCASE: Industry expert led on-demand webinar, going through the various strategies to optimise payments and retain subscribers
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NewsNext gen personalisation engines must deliver with “the speed of thought”
Broadcasters and OTT providers will need personalisation engines that move “with the speed of thought” if they want to add value and prevent churn, according to experts from Firstlight Media and ThinkAnalytics.
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News‘Treat pirates like competitors’ FIFA tells sports broadcasters
Sports TV outfits need to up their game as video pirating grows in sophistication and becomes smarter at adopting to the latest consumer trends, executives from FIFA and Synamedia have warned.
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NewsIBC SHOWCASE: Day 4 preview
International news organisations will be honoured for their coverage of the coronavirus pandemic with IBC’s biggest award on the final day of IBC SHOWCASE.
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News4K 4Charity goes virtual at IBC SHOWCASE
This year’s 4K 4Charity fun run will go virtual at IBC for the first time, with participants encouraged to raise money by taking part safely from any location.
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Industry TrendsWelcome to IBC SHOWCASE
As IBC SHOWCASE gets underway, IBC CEO Michael Crimp welcomes the industry to IBC’s digital show
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VideoInSync Technology introduces FrameFormer Live
IBC Showcase: A new software application which delivers motion compensated frame rate conversion for live IP streams – on premise or in the cloud.
