Analysis: The evolution of immersive

man using virtual reality headset immersive

Several studies have attached massive numbers to the VR and AR sector, but VR, in particular, has suffered a number of setbacks from the likes of Google and the BBC. James Pearce takes a look at the immersive market.

Virtual reality has seen a bit of a mixed bag of late. While reports from the likes of Pricewaterhouse Coopers (PwC) have played up the impact VR might have on the global economy, at the same time a number of big players have shifted focus away from immersive.

Virtual reality and augmented reality will cause a significant boost to global economic growth over the next decade, according to the report from PwC. The professional services conglomerate believes VR and AR could add as much as $1.5 trillion, or 1.8% GDP, to the global economy by 2030.

The Seeing is Believing report claims the US could see the largest benefits from the immersive technology, with a boost of up to 2.8% GDP possible, and 2.3 million US jobs added. Growth in the UK could…

Read the full article

ibc365 gated new screenshot v2

Sign up to IBC365 for free

Sign up for FREE access to the latest industry trends, videos, thought leadership articles, executive interviews, behind the scenes exclusives and more!

Already have a login? SIGN IN