All OTT articles – Page 35
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Executive Interviews
Gidon Katz: Sending TV over the top
Positioning itself as a mainstream pay-TV offering means Now TV has some specific demands, but customer retention remains the biggest challenge.
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Technical Papers
Improving content interoperability with the DASH content protection exchange format standard
The MPEG-DASH ecosystem is growing quickly, and a significant portion of the content being prepared and delivered is protected content.
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Technical Papers
Passing the tuning test: providing cable-equivalent ad-supported linear programming using MPEG DASH
An ever-growing share of US consumers uses OTT for viewing live content, such as sports events, while the vast majority is still served using traditional distribution methods, such as cable, satellite, IPTV and terrestrial broadcast.
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Technical Papers
DASH in ATSC 3.0: Bridging the gap between OTT and broadcast
ATSC 3.0 revolutionizes TV broadcast distribution. For the first time, a hybrid system is designed from day 1 in order to support broadcast and broadband distribution in an integrated manner and to target different receiver platforms.
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Technical Papers
Best practices for OTT dynamic ad insertion
With the streaming format wars in the rear view mirror, HAS, specifically Apple’s HTTP Live Streaming (HLS) and the Dynamic Adaptive Streaming over HTTP (MPEG DASH) specifications now allow for the efficient, scalable delivery of media content globally from conventional HTTP servers.
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Technical Papers
3GPP based TV service layer
The Third Generation Partnership (3GPP) project since its creation in December 1998 has a long history in enabling mobile communication and had included enablers for media streaming and distribution in its very early roadmap.
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Technical Papers
Efficient multi-bitrate HEVC encoding for adaptive streaming
Over-The-Top (OTT) content streaming is poised to grow exponentially in the coming years, driven by the consumer’s need for a rich and high quality viewing experience.
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Technical Papers
How true, synchronized live OTT can change the second screen and social TV game
CDNs and OTT video distribution platforms today use technologies such as HTTP Live Streaming (HLS) and MPEG-DASH, which use segmentation of the video streams and HTTP for delivery.