All Personalisation articles – Page 4
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Industry TrendsTV looks to tech to personalise advertising
IBC2018: Ad tech innovation must focus on data gathering and addressability, says IBC panel.
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Industry TrendsHow to grab the attention of Generation Alpha
IBC2018: Kids born after 2010 are impatient digital natives who don’t just want fun content – they value the brands which talk authentically to them.
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Industry TrendsAbraham: “Convergence is taking place”
IBC2018: Former Channel 4 Chief Executive David Abraham’s new production company Wonderhood aims to straddle the converging worlds of advertising and production.
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VideoVideo: How to engage with niche audiences
Beano, W12 and Imira execs share insight on ways to engage niche audiences, the advantage of digital and tailoring viewing experiences.
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Executive InterviewsIndie powerhouse
The art house film platform founder Efe Cakarel explains why the niche will inherit the earth.
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Thought LeadershipAndroid TV: Challenges in recommendation and targeted advertising
TV operators that can evolve into providers of new age content, not only with new technologies but also with fundamental different business models, will remain primary content providers, writes Beenius Chief Executive Filip Remškar.
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Video"Following the eyeballs"
Accelerating and engaging with audiences, MTGx Chief Executive Jette Nygaard-Andersen talks about “following the eyeballs” and the future with eSports, VR and voice recognition.
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Executive InterviewsInterview: Mary Keane-Dawson, Truth Data Cloud
In the wake of Cambridge Analytica and a growing number of serious corporate data misuse scandals, Mary Keane-Dawson is one of a growing number of voices arguing for a revolution in way that personal data is mined, processed and traded in advertising.
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Industry TrendsComment: What does the future hold for Facebook?
Facebook isn’t here to make friends. It’s here to make money, comments Amelia Kallman.
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Industry TrendsThe beautiful game of apps
Sports apps are on the rise, able to deliver subscription income and other rewards to rights holders and sponsors, but we’re likely to see even greater development of the genre to benefit both the sports brands and their fans.
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Industry TrendsHow far can we push personalisation?
In an increasingly crowded marketplace broadcasters and OTT platforms must work harder than ever before to reach audiences and serve them with content anywhere and at any time.
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Industry TrendsBBC, Discovery and YouTube execs to deliver keynote speeches at IBC2018
BBC Studios Chief Executive Tim Davie, Discovery Networks International President and Chief Executive Jean-Briac ‘JB’ Perrette and YouTube Chief Product Officer Neal Mohan are to deliver keynotes at the IBC2018 Conference.
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Industry TrendsCES day 2 round-up: Audience engagement and voice activation
Despite a power outage temporarily halting proceedings at CES, discussions about audience engagement and voice activation continued at the Las Vegas tech fest.
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Technical PapersAuthenticating the TV user by biometrics
Investigating biometric continuous measurements to identify the user holding a remote control.
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Technical PapersDescriptive metadata for live video contents
The consumption of video contents rises and consumers’ behaviour changes, video broadcasters must find new strategies to engage with their viewers.
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Technical PapersEnhanced next generation audio for live sports broadcast
Sports broadcasters benefit from a more adaptive scenebased audio capture and rendering, commonly referred to as Next Generation Audio (NGA).
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Technical PapersORPHEUS audio project
Object-based media is a revolutionary approach for creating and deploying interactive, personalised, scalable and immersive content.
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VideoVideo: VR, AR, personalisation and predictions for the future
Industry leaders on the ’Hot or Not’ panel, discuss VR, AR, voice, personalisation and predictions for the future.
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Industry TrendsHow the EBU is pioneering greater personalisation
An automated recommendation system developed by members of the EBU and in use by Switzerland’s RTS and Portugal’s RTP is the work of a development team spread throughout Europe.
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Industry TrendsIn case you missed it…personalisation and UX at IBC2017
With an ever-increasing range of programmes and platforms, the tools and methods for connecting consumers with content came under scrutiny at IBC2017.
