All Personalisation articles – Page 5
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Industry Trends
What is the key to improving UX and content discovery?
IBC2017: Consumers have been given access to an ever-increasing range of content and platforms but don’t always have the tools to navigate and discover programmes.
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Executive Interviews
Interview: Jon Block, Videology
Broadcasters and agencies must learn to speak the same language, if those in advertising are to reap the rewards of the golden age of TV, says Jon Block.
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Industry Trends
IBC2017: Facebook boss hails impact of video
Video consumption on Facebook is “exploding” and will soon make up three quarters of the company’s mobile data traffic, according to Facebook Product Director Daniel Danker.
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Industry Trends
TV needs more sophisticated user interfaces, says C4 exec
The rise of social media has provided broadcasters with opportunities to reach ever more viewers, but the spread of platforms used by viewers has also posed some challenges for established media players.
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Industry Trends
Carpool Karaoke producer: know your audience
The phenomenal changes in the way content is consumed has disrupted the media and technology supply chain for broadcasters and revolutionised the production world.
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Industry Trends
BBC must be more “nimble” and “entrepreneurial”
The BBC must be more “nimble” and “entrepreneurial” in its efforts to reinvent itself for a new generation of viewers and listeners, according to Deputy Director General Anne Bulford.
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Technical Papers
Object-based audio for television
Since the beginning of TV production, channel based audio mixing has been the norm.
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Video
Introducing Sony's focus on image, IP and workflow
Olivier Bovis, Head of Media Solutions at Sony Professional, highlights what he sees as the most important technology for the industry now and in the future.
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Video
The New Broadcasters: Next generation video on demand - NBCU and hayu
Hendrik McDermott, Senior Vice President, Branded on Demand (SVOD) at NBC Universal International, talks about the decision to launch Hayu as a multiscreen app rather than a channel as research showed the growth portential in this area was huge.
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Executive Interviews
Elisabetta Romano: Rise of the robots
Increasing automation in the industry may be a difficult topic but Ericsson’s Elisabetta Romano believes it has great potential not just for broadcast but for the media industry as a whole.
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Technical Papers
MPEG-21 UD: A solution for horizontal integration of media recommendation systems
Nowadays, the availability of large-scale data poses serious limitations in terms of usability.
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Technical Papers
Understanding the diverse needs of subtitle users in a rapidly evolving media landscape
Subtitles as an access service (also known as closed captions) were first broadcast on television in the UK over 35 years ago, using the Teletext system.
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Technical Papers
Increasing ad personalization with server-side ad insertion
There is no question that consumers have come to expect content anywhere, any time and on any device, whether fixed or mobile, on demand.
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Technical Papers
Implementing dynamic ad insertion in HTML5 using MPEG DASH
Content owners and broadcasters are increasingly using adaptive streaming (ABR) over HTTP to reach a multitude of devices at any time and place.
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Technical Papers
Becoming a data-driven broadcaster and delivering a unified and personalised broadcast user experience
With the new distribution opportunities offered by hybrid technologies and standards (HbbTV [1] and RadioDNS [2]), broadcasters’ new challenge is to provide the right content on the right device at the right time to the right people.
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