Alex Mahon: Playing games with reality

Alex mahon 8387

Media execs should look to the gaming industry and the success of games such as Pokemon Go to realise there’s a market for AR and VR content.

Read the full article

ibc365 gated new screenshot v2

Sign up to IBC365 for free

Sign up for FREE access to the latest industry trends, videos, thought leadership articles, executive interviews, behind the scenes exclusives and more!

Already have a login? SIGN IN