Sports piracy: who’s pulling ahead in the AI arms race
Live sports is the battlefield as AI plays both sword and shield in the ongoing war with piracy. Adrian Pennington reports.
The shoppable TV revolution: will consumers buy it?
Brands increasingly seek data on attribution of purchasing decisions to measure the value of advertising. Will ‘shoppable TV’ – prompting viewers of TV ads (or even programmes) to make an immediate purchase – supercharge measurement of RoI, or simply alienate consumers?
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