Notes from the frontier of digital storytelling

Zahra Rasool Al Jazeera (3) D1 SR

IBC2018: Al Jazeera Digital and Brave Bison execs outline strategies for targeting Gen Z viewers.

IBC2018 brought together two very different content creators working in the digital story-telling space: Zahra Rasool, Editorial Lead of Al Jazeera Digital and Claire Hungate, CEO at Brave Bison.

Both are fans of 360 degree filming and online story-telling. The Al Jazeera route has been to produce original factual programmes, within their ‘Contrast VR’ division, and focused on what Rasool described as the ‘global South’ and including stories ranging from life in a Jordanian refugee camp, the favelas of Rio and a desert oasis. Its latest production is ‘Oil in our Creeks’, examining the devastation caused by a 77-day oil spill in Nigeria.

Rasool, who worked at HuffPost’s immersive RYOT documentary team, explained…

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