All Programmatic and addressable platforms articles – Page 3
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NewsFacebook: Serendipitous value for video
IBC2019: Combining the reach of Facebook with its mix of content from publishers, creators and media partners from around the world, broadcasters were called to “optimise” and add value by incorporating the Facebook Watch ecosystem.
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VideoVideo Panel Interview: Max Métral, Damien Cullen, George Aivazoglou and Simon Eicher
IBC2019: Experts from the FA, F1, ESL and Eurosport discuss using data in sport broadcasting
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NewsCracking the African market: Dice, slice and then price your content
IBC2019: How do you crack the burgeoning Sub Saharan African TV market? By making it accessible and affordable, according to Clare Kandola, chief executive of content consultancy the Vidya Collective.
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NewsOn demand faces disruption as platforms bid to convert customers from AVoD to SVoD
IBC2019: The pace of the OTT market is set to increase over the next few years with companies such as Amazon TV, Disney and Apple TV best placed to win out.
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Industry TrendsBrain waves: How content could be as individual as a fingerprint
As consumers demand more personalisation, metadata about individual users is emerging as a key resource for the industry, writes Adrian Pennington.
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NewsLTN Global to Acquire Make.TV
LTN Global is to acquire Make.TV, the developer of a cloud-based service that enables content creators to access, curate, and publish live video streams to affiliates, social media, and OTT platforms.
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Executive InterviewsInterview: Michael Nathanson
Top US equity analyst Michael Nathanson says ageing TV audiences and the flight of youth audiences to streaming platforms means broadcasters have to “look inward” to compete.
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NewsRTL seeks ad-tech partnerships and revamps management
Broadcaster RTL has overhauled its ad-tech business, creating a centralised European hub while calling for partnerships to drive digital video monetisation.
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Thought LeadershipContextual is advertising’s version of vinyl
Audiences are welcoming the idea of contextual adverts, says JW Player co-founder & head of strategic partnerships Brian Rifkin.
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Industry TrendsCome together
Collaborating with rivals to offer global streaming services with local content as well as creating global communities of people who share the same passions is all part of Discovery’s game plan, says Kasia Kieli, EMEA president & managing director, Discovery.
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Thought LeadershipThe greatest era yet for the video industry?
The insatiable appetite for video means there has quite simply never been a better time to be in the video industry, says Accedo head of marketing, solutions and innovation Luke Gaydon.
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NewsIBC launches IBC Daily website
IBC has added to its comprehensive coverage of the media, entertainment and technology industry with the launch of an IBC Daily-dedicated website.
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Thought LeadershipDriving innovation in server-side ad insertion
Achieving scale and data security with SSAI will be high on the agenda for leading broadcasters, writes Yospace Founder & CTO David Springall.
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Thought LeadershipThe relationship between insight and advertising
Data insight is the key tool for delivering addressable advertising, writes Synamedia product manager Adam Davies.
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NewsSnapchat launches ‘Creator Shows’ with ad-revenue deal
Celebrities and influencers such as Serena Williams and Arnold Schwarzenegger will begin airing short-form programmes on Snapchat in a move to extend audience engagement ad monetise video content.
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Thought LeadershipSports broadcasting in the age of Twitch
Active viewers want to be a part of the show they care about, says Kiswe Mobile chief technology officer Francis Zane.
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NewsSky Media launches addressable ad tool
Sky Media has launched its Sky Analytics tool for media agencies and advertisers to self-manage media planning for addressable TV.
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NewsConnected TVs now account for nearly half of video ad impressions
Connected TV now accounts for nearly half of all video advertising impressions served, according to the latest Video Benchmark Report from Extreme Reach.
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NewsComcast leads addressable ad initiative
Comcast is to partner with fellow US cable TV providers Charter Communications and Cox Media to develop an addressable ad offering.
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Industry TrendsM&A: Broadcasters search for scale
In the second part of our M&A series, Andy Stout looks at the big movements in the broadcaster space.
