All Programmatic and addressable platforms articles – Page 4
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NewsAT&T to sell Hulu stake
Comcast and Disney remain the two stakeholders to back the Hulu streaming service after AT&T confirmed it has sold its share to Hulu for $1.43 billion.
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NewsITV signs addressable ad deal & BBC prepares for no-deal Brexit
Your guide to what’s happened this week in the media, entertainment and technology industry.
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NewsITV closes in on programmatic ad tech deal
UK broadcaster ITV is edging closer to rolling out a programmatic ad tech platform for its live and on-demand service ITV Hub as it plays “catch up” with its use of data and analytics.
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NewsEU TV execs demand ad measurement reform
Execs at the BBC, Canal+ and RTE have called for greater cross-broadcaster collaboration and the sharing of data in a bid to better understand audiences and boost advertising opportunities.
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Industry TrendsWhy broadcasters are doubling down on dynamic ad insertion
With scale being one of the main drivers for success in the dynamic ads market, is RTL’s acquisition of Yospace the shape of things to come?
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Industry TrendsAI: Moving into the mainstream
2019 is the year that will see AI’s broadcast industry journey from arcane, cutting-edge buzzword to being productised and commonplace completed.
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NewsGoogle fined £44m for GDPR breach
French watchdog has found Google in violation of “transparency, information and consent,” the first milestone fine under Europe’s strict global data protection regulation (GDPR).
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Executive InterviewsInterview: Michelle Munson, Eluvio
The leader of new ‘content-centric’ software start-up Eluvio shares her thoughts on evolving distribution models, and the merits of perceiving AI and blockchain as ‘tools’ to ease system implementation.
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Thought LeadershipBuilding a model industry
The IABM has created a model of the industry that is based on creative, operational, economic and technical activities and maps how a piece of content gets from creator to consumer, writes IABM Chief Executive Peter White.
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Thought LeadershipEnforcing accountability: How the industry can benefit from blockchain
The digital transformation of the media and entertainment (M&E) industry has resulted in dynamic and evolving ecosystems that have become increasingly complex and have introduced new challenges in the area of digital rights, advertising and digital fraud, writes IBM Global Leader Telecommunications, Media & Entertainment Rob van den Dam.
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Thought LeadershipLaying solid foundations for a video-first future
Audiences today have an almost limitless amount of content to choose from which makes it increasingly challenging to capture their attention, writes Brian Rifkin, co-founder & SVP of Strategic Partnerships at JW Player.
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Thought LeadershipAndroid TV: Challenges in recommendation and targeted advertising
TV operators that can evolve into providers of new age content, not only with new technologies but also with fundamental different business models, will remain primary content providers, writes Beenius Chief Executive Filip Remškar.
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Industry TrendsGoogle, Alibaba and CSGi to demo new products at IBC
The Content Everywhere Hub at IBC2018 will showcase and explore new media production, devices, apps and the digital transformations that are shaping the OTT domain.
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Industry TrendsHow AI is being used to boost the creative process
From newsrooms to sports and TV production, AI is already being used to speed up and boost the creative process. But could it replace humans altogether?
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Industry TrendsEuropean broadcasters unite to fight FAANG
After years of false starts, national broadcasters are now racing to create joint streaming platforms. But are they too late to take on Netflix and Amazon?
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Industry TrendsWorld Cup streaming: How to avoid scoring an own goal
There was a social media meltdown early in the World Cup as Australian fans damned an OTT service provider for failing to adequately stream matches. So how should OTT providers ensure that streaming of high-demand live events keeps the fans happy?
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WebinarOn-demand webinar: Media at the Edge
Join IBC365 as leading industry minds discuss the latest thinking on decentralised infrastructure technology and real life business and workload requirements for media at the edge.
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Industry TrendsHow far can we push personalisation?
In an increasingly crowded marketplace broadcasters and OTT platforms must work harder than ever before to reach audiences and serve them with content anywhere and at any time.
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Industry TrendsThe week ahead
Your guide to what’s happening this week in the media, entertainment and technology industry.
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Thought LeadershipDefining future business models
As competitive pressures from new media escalate, broadcasters and content owners are experimenting with new business models, writes Lorenzo Zanni.
