All Programmatic and addressable platforms articles – Page 5
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Industry TrendsAgility and innovation: The essential ingredients
Established content providers should be agile, innovative and willing to adopt new technologies if they want to take on the digital giants, says Channel 4’s Keith Underwood.
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Industry TrendsIABM launches BaM industry model
NAB 2018: The IABM has introduced the BaM Content Chain: from Creator to Consumer industry model offering technology buyers, end users and vendors a 360-degree view of the industry.
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Industry TrendsEurope’s broadcasters in race to launch targeted ads
Facebook’s reputation may have taken a battering over the past few days, but the lure of online persists.
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Industry TrendsBroadcasters unite to sell pan-European ad packages
TV Fights Back: The European Broadcaster Exchange is the first significant move by leading European commercial broadcasters against Google and Facebook’s dominance in the online advertising market.
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Industry TrendsUK broadcasters combine to battle Facebook and Google
TV Fights Back: The UK’s leading commercial broadcasters have joined forces to extol the virtues of television to media planners in a bid to challenge the digital newcomers, writes Ray Snoddy.
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Industry TrendsArtificial intelligence transforming broadcasting
Artificial intelligence was arguably the hottest topic at IBC2017, but what can broadcasters hope to achieve by investing in the technology?
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Industry TrendsMobile TV: A more direct relationship with viewers?
Mobile TV has been a topic of conversation in both the mobile and broadcasts arenas for years. Now, there is real progress in this area.
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Thought LeadershipBuilding a next-generation set-top box
From faster channel change to in-home streaming, Freesat’s next set-top box will be equipped with the latest technology to address the most pressing consumer demands, says Matthew Huntington.
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Industry TrendsIBC2017 round-up: Hall 14
In the latest installment in a series of articles that roundup the main themes and talking points from the IBC2017 Exhibition, Anne Morris summarises the key trends from Hall 14.
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Industry TrendsIs crypto-currency for home media consumption viable?
The future of home media consumption could be based around a dedicated crypto-currency, delegates at IBC2017 heard.
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Executive InterviewsInterview: Stacy Huggins, MadHive
As the industry transitions to IP and OTT distribution over multiple devices, interest in blockchain will grow.
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Executive InterviewsInterview: Jon Block, Videology
Broadcasters and agencies must learn to speak the same language, if those in advertising are to reap the rewards of the golden age of TV, says Jon Block.
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Thought LeadershipHelping broadcasters to embrace targetted advertising
Targetted advertising is a necessary evolution within the TV broadcast ecosystem, writes Thierry Fautier and Vincent Grivet.
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Industry TrendsWhat's next? The future priorities of broadcast CTOs
Intense competition and seismic technology shifts means that keeping up with the twists and turns of the tech and telco sectors has never been more important.
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Industry TrendsBroadcasters and sports firms expand into esports
Earlier this week, Liberty Media-backed Formula 1 announced its entry into the esports arena, following hot on the heels of other traditional sports firms and established broadcasters which are all looking to capitalise on high levels of audience engagement.
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Industry TrendsIBC2017: Audiences and Advertising
The IBC2017: Audiences and Advertising conference stream will focus on the realities of the changing consumer landscape – reaching, engaging and monetising viewers.
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Thought LeadershipThe prospects for addressable TV ads in Europe
While addressability for on-demand and OTT might be well established delivering the same for linear TV is challenging, writes Karin Bergvall.
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Industry TrendsVideo: IBC2017 Audiences and Advertising
IBC2017: The Audiences and Advertising stream explores a world undergoing “enormous” change, says Executive Producer Jon Watts.
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Industry TrendsWhat blockchain could mean for media and entertainment
In the third installment of a three-part series, Mark Mayne examines blockchain’s relationship with the media and entertainment industry.
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Industry TrendsManaging VoD platforms and the delivery of content
The growing importance – and complexity – of VoD platforms has required vendors and service providers to provide sophisticated solutions.
