All Social Media TV articles – Page 4
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NewsNetflix partners with Microsoft celebrating Stranger Things 3
Microsoft has launched a special edition of Windows 1.0 PC app in-line with Netflix’s season three premiere of Stranger Things bringing fans back to 1985.
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Industry TrendsWomen’s World Cup scores with viewers worldwide
The 2019 Women’s World Cup is drawing to a close, but the tournament has already broken viewing records worldwide, writes Ross Biddiscombe.
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NewsCartoon Network launches pop-up channels in Asia
Turner’s Cartoon Network has launched two pop-up kids channels as part of an innovative trial in partnership with Globecast.
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NewsYouTube dominates viewing figures, but catch up services on the rise
Netflix and Amazon Prime are continuing to see growth in viewing figures globally, while Facebook and YouTube has seen a fall in usage, according to Ampere Analysis.
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NewsComcast leads addressable ad initiative
Comcast is to partner with fellow US cable TV providers Charter Communications and Cox Media to develop an addressable ad offering.
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Industry TrendsPlanet-scale AR in Harry Potter: Wizards Unite
Niantic says Harry Potter: Wizards Unite will bring unprecedented scale to AR gaming. It could also provide a glimpse into the future of entertainment.
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Industry TrendsQ&A: Alex Hirschi, aka Supercar Blondie and Insight TV host
Supercar Blondie, an influencer with over 500K subscribers on YouTube and 2.2m followers on Instagram, specialises in driving and reviewing rare and unique cars.
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Industry TrendsThe power of influencers
With their millions of young followers, online stars and influencers are increasingly being booked by traditional media in an effort to boost ratings and attract crucial 16-34-year-old audiences. But do their millions of followers really translate into millions more viewers for TV?
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NewsFacebook updates Watch strategy
Facebook has revealed a new strategy for its Watch video service, including an expansion of its revenue channels and creative opportunities for video creators.
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NewsFacebook’s focus on Watch as profit hits $6.9bn
Facebook has posted record profit for the last three months of 2018, as the company reiterated its plans to take the social media giant’s Watch video offering into the mainstream.
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Industry TrendsGo social to reinvent TV brands
IBC2018: Content owners can breathe new life into traditional broadcast brands like SpongeBob and Cribs by partnering with social media platforms, says the President of Viacom Digital Platforms.
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Industry TrendsTV news must innovate to win back trust
IBC2018: President of NBC News International, Deborah Turness, says the media has failed to listen to certain sections of society.
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Video"Following the eyeballs"
Accelerating and engaging with audiences, MTGx Chief Executive Jette Nygaard-Andersen talks about “following the eyeballs” and the future with eSports, VR and voice recognition.
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Industry TrendsComment: What does the future hold for Facebook?
Facebook isn’t here to make friends. It’s here to make money, comments Amelia Kallman.
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Industry TrendsWeekly news round-up: Netflix trials promos and Corbyn calls for tech-funded journalism
Your guide to what’s happened this week in the media, entertainment and technology industry.
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Industry TrendsBAT vs FAANG: The battle for digital dominance
Can China’s fast-growing and deep-pocketed BAT – Baidu, Alibaba and Tencent – compete effectively in the international arena with the likes of FAANG – Facebook, Apple, Amazon, Netflix and Google?
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Executive InterviewsInterview: Jette Nygaard-Andersen, MTG
The world’s leading media companies are grappling with how they can best adapt their business model to cope with the disruptions ushered in by the digital age. MTG has directed efforts towards a content-led hunt for Generation Z’s attention, according to experienced executive Jette Nygaard-Andersen.
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Industry TrendsSports advertising: A whole new ballgame
Sports advertising, like many other ad sectors, has to tackle the high level of boredom that audiences show for brands, but a new breed of innovative campaigns are targeting fans in fresh ways.
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Industry TrendsMaking sports more TV friendly
From Tie Break Tens tennis to Power8 Sprints rowing, bite-sized sports are shooting for digital audiences with short attention spans.
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Industry TrendsWeekly news round-up: Comcast's Sky offer & BBC streams 4K HDR
Your digest of the week’s top media, entertainment and technology news.
