Maria Garrido: "Linear TV is not dead"

Havas X Chief Executive and Havas Group Chief Insights and Analytics Officer Maria Garrido says: “The majority of people from young children to retirees are spending more time in front of the [traditional TV] screen than they are in front of their mobile phone or their tablet.”

However, audiences are fragmenting and evolving into a more digital space. 

“Linear TV is not dead,” Garrido says, ”The key questions are about the quality of the content and diversity of the content that brings people into that space.”