All Subscription management articles – Page 7
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Thought Leadership
Improving the video experience is key to tackling OTT churn
Churn is an inevitable part of any subscription video service but maximising the user experience is key to its reduction, writes Accedo CEO Michael Lantz.
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Executive Interviews
Targeting growth in MENA
Industry veteran Martin Stewart has a wealth of experience in competitive markets, but the Chief Executive of OSN needs to draw on all his resources to tackle the challenges that face the big media players of the Middle East and North Africa.
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Industry Trends
Putting blockchain to work in media
Its association with cryptocurrency may be a turn off for some broadcasters, but blockchain’s ability to track rights and maximise the monetisation of content is at least worthy of experimentation.
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Industry Trends
Case study: Streaming the Royal Wedding to the US
An in-depth look at how M2A Media worked with ITV and the BBC to offer a service to live stream the Royal Wedding to the US on Britbox.
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Industry Trends
How to join the SVOD party
With the barriers to entry to launching an OTT service coming down all the time, David Wood finds out how producers are going direct to market with niche offerings such as True Royalty.
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Thought Leadership
How video service providers can manage last-mile problems
As mobile video continues to grow, so too do consumer expectations, writes Penthera President and Chief Operating Officer Daniel Taitz.
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Industry Trends
BAT vs FAANG: The battle for digital dominance
Can China’s fast-growing and deep-pocketed BAT – Baidu, Alibaba and Tencent – compete effectively in the international arena with the likes of FAANG – Facebook, Apple, Amazon, Netflix and Google?
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Thought Leadership
What benefits can radio-as-a-service bring?
The broadcast industry is adopting cloud solutions at an astounding rate. Thanks to data portability and standardisation of systems, we will soon have access to radio-as-a-service, explains Digigram Head of Marketing Pascal Malgouyard.
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Industry Trends
The challenges of niche sports production
Sports federations are increasingly partnering with sports producers to broadcast their niche events, IBC365 talks to leading sports producers about the do’s and don’t of covering smaller tournaments.
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Industry Trends
Going niche: Competing with the OTT giants
What is the key to creating an economically-viable, niche OTT subscription service? Execs behind OTT services such as DAZN and Britbox through to gardening channel Inside Out and guitar service All Guitar explain.
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Thought Leadership
Why self-built delivery networks are key to keeping big live OTT audiences happy
From smart TVs to iPads, mobiles and laptops, the range of devices audiences can use to access TV has increased significantly in recent years. Even so, many argue that traditional broadcasts will remain the most popular option to watch programming because ‘appointment TV’ brings people together, says Edgeware Chief Marketing ...
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Thought Leadership
Encouraging innovation and collaboration
IBC is the perfect meeting point for the converging worlds of media and telco, writes IBC Chief Executive Michael Crimp.
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Executive Interviews
Interview: Tim Davie, BBC Studios
BBC Studios Chief Executive Tim Davie on the need for talent, a ready supply of content and the importance of co-productions as scale becomes vital for broadcasters.
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Industry Trends
The beautiful game of apps
Sports apps are on the rise, able to deliver subscription income and other rewards to rights holders and sponsors, but we’re likely to see even greater development of the genre to benefit both the sports brands and their fans.
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Thought Leadership
OTT technology breeds new business models for amateur sports
With new technology creating more opportunities for OTT platforms in sports broadcasting, new business models are emerging for amateur sports leagues and smaller venues, says Pixellot Chief Executive Alon Werber.
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Executive Interviews
Interview: Lily Cole and Kwame Ferreira, Impossible
Planet-centric design is user-centred, because it’s in humans’ best interests to have a healthy planet, say Impossible founders and IBC2018 keynote speakers Lily Cole and Kwame Ferreira.
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Industry Trends
Is the short-form bubble bursting?
Does news that Vivendi is to close its Studio+ mobile focussed short content platform only two years after launch point to wider weaknesses in the short-form market?
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Industry Trends
Weekly news round-up: Apple worth $1 trillion & EBU trials live UHD
Your guide to what’s happened this week in the media, entertainment and technology industry.
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Executive Interviews
Interview: Joshua Pressnell, Penthera
Mobile video viewing has increased from a fringe activity to a required feature, says Penthera Chief Technology Officer Joshua Pressnell.
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Industry Trends
Weekly news roundup: Nine acquires Fairfax and Facebook's value plummets
Your guide to what’s happened this week in the media, entertainment and technology industry.