All Targeted Advertising articles – Page 3
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Thought LeadershipAndroid TV: Challenges in recommendation and targeted advertising
TV operators that can evolve into providers of new age content, not only with new technologies but also with fundamental different business models, will remain primary content providers, writes Beenius Chief Executive Filip Remškar.
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Executive InterviewsInterview: David Abraham, Wonderhood Studios
The former Channel 4 boss discusses his role in saving the British pubcaster from privatisation and reveals more details of his latest venture, which fuses high-end content production with brandcasting and data insight.
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Executive InterviewsInterview: Mary Keane-Dawson, Truth Data Cloud
In the wake of Cambridge Analytica and a growing number of serious corporate data misuse scandals, Mary Keane-Dawson is one of a growing number of voices arguing for a revolution in way that personal data is mined, processed and traded in advertising.
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Industry TrendsComment: What does the future hold for Facebook?
Facebook isn’t here to make friends. It’s here to make money, comments Amelia Kallman.
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Industry TrendsHow far can we push personalisation?
In an increasingly crowded marketplace broadcasters and OTT platforms must work harder than ever before to reach audiences and serve them with content anywhere and at any time.
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Industry TrendsSports advertising: A whole new ballgame
Sports advertising, like many other ad sectors, has to tackle the high level of boredom that audiences show for brands, but a new breed of innovative campaigns are targeting fans in fresh ways.
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Industry TrendsEurope’s broadcasters in race to launch targeted ads
Facebook’s reputation may have taken a battering over the past few days, but the lure of online persists.
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Industry TrendsGauging success: The evolution of audience measurement
From telephone interviews to return path data from set-top boxes and tablets, the methods used to assess who is watching what have evolved with people’s viewing habits.
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Executive InterviewsInterview: Jon Block, Videology
Broadcasters and agencies must learn to speak the same language, if those in advertising are to reap the rewards of the golden age of TV, says Jon Block.
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Executive InterviewsGoogle: we want to partner with broadcasters
Speaking at IBC 2016 Google’s MD Partner Business Solutions Benjamin Faes reflected on the company’s current and future plans in television in a dedicated conference session, ‘Google’s Plans in Television’.
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