Trends
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Industry TrendsContent Everywhere: meeting the diversity challenge
In last month’s review of key trends at IBC this year, Mark Strachan, chief product officer at Telstra Broadcast Services, made the observation that the media and entertainment industry remains a “very male-dominated industry with more work needed to create change”.
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Industry TrendsCo-piloting the Olympics: “human-centric AI” as a creative partner
Olympic Channel Services created an AI tool to help its editorial team deal with the huge deluge of live content, supporting creative decisions rather than reducing headcount. John Maxwell Hobbs reports.
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Industry TrendsAI’s evolution in the ad space
AI has the potential to automate point tasks in the existing ad management chain and even to transform the entire way media is transacted.
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Industry TrendsProject Lantern: TV ads and the outcomes business
In a world where 80% of ad spend goes to outcome-based performance channels, how can TV compete effectively?
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Industry TrendsBusiness matters: plugging the knowledge gap across streaming and broadcast
What is the purpose of the RTS’ new mini MBA course and who will benefit the most? IBC365 discovers more about the new TV and streaming course launching early next year.
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Industry TrendsContextual advertising proves its worth
Automated contextual advertising uses AI to help brands fine-tune the contextual relevance of their addressable campaigns. IBC365 speaks with ITV’s Rhys McLachlan to discover how it’s making an impact.
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Industry TrendsAdobe unveils editing upgrades as Firefly labelled first GenAI video model “safe for commercial use”
Adobe says it has worked closely with professional video creators to advance the Firefly Video Model with a particular emphasis on generative editing, reports Adrian Pennington.
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Industry TrendsNAB Show New York: US broadcasters tackle challenges of a shifting landscape
Local TV woes, Hurricane Milton and an existential threat to journalism all threatened to dampen the mood at NAB Show New York, but FAST and fan-fuelled TV offer hope.
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Industry TrendsFocus on retention as generational differences intensify
Broadcast organisations and vendors are having to put more emphasis on retention of talent as millennials evince a diminished desire to stay at any one company for an extended period, writes David Davies.
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Industry TrendsAAPA: Tougher legislation needed to combat the ‘rise of digital theft’
As the Audiovisual Anti-Piracy Alliance issues its inaugural five-year manifesto, Executive Director Miruna Herovanu tells David Davies about the need for fresh measures to tackle problems such as live content piracy.
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Industry TrendsContent Everywhere at IBC2024: AI comes to the fore
Over 45,000 people from 170 countries came to IBC2024, around 2,000 visitors more compared to the event in 2023. The show also attracted more than 1,350 exhibitors – up 100 from 2023 – while the amount of exhibition space reached 46,000 square metres, exceeding the previous year’s total of 44,500 ...
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Industry TrendsIBC2024 Accelerator project: Scalable Ultra-Low Latency Streaming for Premium Sports
In the fast-evolving world of live sports broadcasting, latency has become one of the most critical issues. Broadcasters are increasingly looking for innovative solutions that can match or even surpass the performance of traditional broadcast systems.
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Industry TrendsUWA roundtable debates standards and market barriers to UHD adoption
IBC2024: A roundtable session on UHD TV brought together a wide range of experts to discuss the importance of standards and factors that can promote or hinder the adoption of the format in European and Asian markets.
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Industry TrendsIBC2024: Best of the Show
IBC recorded its strongest year yet post-pandemic with more than 45,000 visitors from 170 countries converging on the RAI Amsterdam from the 13-16 September.
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Industry TrendsIBC Roundtable - Beyond the hype: how media finds true value in AI today
Participants at a roundtable on AI in media and entertainment at IBC2024 assessed some of the opportunities and challenges confronting media companies seeking to tap the potential of generative AI across a range of applications.
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Industry TrendsWomen-led startups key to bringing diversity to AI
Three female AI execs – Soyoung Lee of Twelve Labs and sisters Jhanvi and Ketaki Shriram of Krikey – talked about how women-led startups can benefit the industry at IBC on Day 3.
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Industry TrendsApple, HBS, Google: Gamechangers highlight latest innovations in VR and discovery
Executives from Apple, HBS and Google highlighted important new innovations during the Gamechangers in Media session at IBC2024.
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Industry TrendsRise, SMPTE and Women in Streaming: Mentorship and networking key to diversity and retention in broadcast
IBC Talent Programme Part 2: Mentorship and networking opportunities are key to bringing on and retaining young technical staff in broadcast and streaming, including improving diversity and encouraging women to join the industry, according to speakers in the afternoon session of the IBC Talent Programme on 16 Sept.
