Trends – Page 45
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Industry TrendsWhy productions should focus on security
SMPTE 2019: Security is a key concern for the media industry, but security needs to be integrated into production cycles from the start, according to HBO’s Marc Zorn.
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Industry TrendsEsports amalgamation and addressability for advertisers
The business of esports is attracting record-breaking audiences as quickly as it is gaining interest from advertisers, however, the measurement of ad success and audience engagement is as complicated as it is dense with competition.
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Industry Trends5G Today: Bavaria’s broadcast trials
5G offers great potential for media distribution of media content, with millions of smartphones and tablets as potential TV receivers for live and catch up services. That’s the view of the 5G Today group, which is conducting broadcast trials in Bavaria.
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Industry TrendsAddressable advertising: Who’s doing what, and why
Addressable advertising is attracting new businesses of all sizes to the TV space and enabling the likes of Sky and RTL to compete with digital giants. But in the battle to secure a healthy share of digital ad revenues, rival players must partner up, while some regions face legal and ...
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Industry TrendsAd management: Broadcast stability versus online chaos
Workflows for TV ads are a model of consistency compared to the wild west of digital, and the approach of traditional TV has a lot to teach the ‘new media’ of online video.
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Industry TrendsIBC2019 technical papers: Encoding
Encoding was once again high up the agenda in the Technical Paper submissions at IBC2019.
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Industry TrendsGetting the industry to address the EBU Pyramid
Subjecting 32 vendors to 8,000 individual Tests: George Jarrett talks to the EBU and BBC R&D about the JT-NM Tested Program that lit up IBC with green and red.
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Industry TrendsCDNs: Innovation, higher bandwidth and interactivity
The advent of 4K and now 8K, as well as interactive applications that require sub-1 second latency, are obliging CDN service providers to enhance capacity and efficiency, writes David Davies.
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Industry TrendsCall of duty
Social media firms report that the use of AI and digital fingerprinting to screen harmful content has led to an increase in its removal as they double down in their efforts to make sites safer – but are they doing enough or will the duty of care soon become a ...
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Industry TrendsMESA tackles OTT sport opportunities
MESA’s post IBC2019 review looked at multi-territory OTT sports platforms. George Jarrett reports.
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Industry TrendsAnalysis: USA 5G reassignment could be worth $30 billion to sat-operators
The clock is ticking for an agreement between the C-Band Alliance and the FCC over repurposing spectrum for 5G. But there are still some complications, writes Chris Forrester.
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Industry TrendsBlog: Turning talent on demand
The US streaming giants are growing revenues and eyeballs with a slate of multi-million dollar deals snapping up UK talent. Alana Foster examines the increasingly competitive market.
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Industry TrendsMGM Studios deploys groundbreaking media distribution technology
Legendary media group MGM has become one of the first major customers of the Eluvio Content Fabric, which bypasses the need for traditional CDNs.
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Industry TrendsSkill sets: Transitioning to data science and analytics
Are we ever going to plunge into being simply an IT industry? George Jarrett looks at the radical changes in skill sets needed as the industry transitions away from the linear broadcast model.
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Industry TrendsReach and relevance drives revenue
Audience loyalty has been the success to the longevity of Refinery29’s global reach; international president Kate Ward tells IBC365 about the triumphs of growing a digital brand beyond audience eyeballs.
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Industry TrendsEnthusiasm of 8K
At IBC2019 there were several announcements about the 8K future. Chris Forrester looks at some of the enthusiasm around 8K.
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Industry TrendsEvolution not revolution
While it was obvious that it’s evolution, rather than revolution, which took a front seat throughout Halls 10 and 11, it was just as clear that new technologies are leading the industry forward.
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Industry TrendsNew broadcasters: Zeitgeist of our time
Global digital media publishers are defining broadcasting with 80% of audiences opting for video, according to Vice and Refinery29 executives who discussed the power of harnessing platforms and chasing niche audiences.
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Industry TrendsEmbracing the journey to IP
At IBC2019, Halls 1, 4, 5 and 6 provided a fascinating insight into the state of the industry. It’s not just that it’s changing – it’s the pace of change that is startling, driven by the opportunity that IP offers.
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Industry TrendsContent Everywhere: Cloud, low-latency and 5G
Cloud and cloud transformation were among the dominant themes in Hall 14 at IBC2019, particularly as operators and service providers work out how to bridge the gap between broadcast and broadband.
