Trends – Page 63
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Industry TrendsHow to grab the attention of Generation Alpha
IBC2018: Kids born after 2010 are impatient digital natives who don’t just want fun content – they value the brands which talk authentically to them.
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Industry TrendsBeyond Netflix: How to survive as a niche streaming service
IBC2018: Key to success for specialist OTT platforms is to pitch yourself as a ‘delicatessen’ compared to ‘supermarkets’ like Netflix and Amazon, IBC delegates told.
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Industry TrendsIABM spells out top priorities for media tech firms
IBC2018: Senior execs from companies such as Avid, AWS, NEP and ITV debate the state of the industry at IABM Business Breakfast.
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Industry TrendsAbraham: “Convergence is taking place”
IBC2018: Former Channel 4 Chief Executive David Abraham’s new production company Wonderhood aims to straddle the converging worlds of advertising and production.
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Industry TrendsTV should be ‘wary’ of Alexa voice search, says C4
IBC2018: Amazon exec Fabrice Rousseau tells IBC that ‘TV is the most important space’ for Alexa, but Channel 4 says any voice partnership must involve sharing viewer search data.
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Industry TrendsBoosting diversity is ‘a commercial benefit’
IBC2018: Companies in the broadcasting industry will be more successful if they improve on- and off-screen diversity, delegates at IBC sessions on diversity and gender equality are told.
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Industry TrendsYouTube’s Mohan: ‘New EU directive is anti-creator’
IBC2018: The Chief Product Officer of YouTube, Neil Mohan, tells IBC audience that European Union’s recently approved Copyright Directive will “impact the creative ecosystem.”
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Industry Trends“Partnerships” are key to growth, says Netflix
Striking partnership deals with pay-TV and telco operators has helped Netflix take its subscriber numbers “to the next level”, says Maria Ferreras, Vice President of Business Development EMEA.
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Industry TrendsCould cord cutters be a lifeline for linear TV?
The trend for subscribers to dump pay TV services is gathering pace in the face of OTT growth.
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Industry TrendsPeled spells out strategy for Synamedia
The newly named company, which is being acquired from Cisco, looks to tap into content boom and mulls a possible IPO in a few years
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Industry TrendsIBC2018 Preview: Saturday
IBC2018: Highlights from across the conference and exhibition including the Big Screen and content everywhere.
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Industry Trends"HDR is not a look, it’s a canvas”
Team behind new Netflix sci-fi drama The Innocents reveal how it was produced in HDR.
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Industry Trends‘The TV industry isn’t dead – yet!’
IBC2018: More innovation is required by TV industry to grab the attention of Millennials, Generation Z and Tweens, warns Havas exec Maria Garrido.
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Industry TrendsTapping into the power of blockchain
Blockchain’s ability to track IP and revenue will change the way content is funded and creators are rewarded, says Singular DTV co-founder Kim Jackson.
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Industry TrendsWeighing up the impact of Brexit
IBC2018: Growth of the British creative industries will be hit by Brexit, agree executives at an IBC session.
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Industry TrendsTV news must innovate to win back trust
IBC2018: President of NBC News International, Deborah Turness, says the media has failed to listen to certain sections of society.
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Industry TrendsSES readies for significant UHD growth
IBC2018: UHD screens will be in every third home in the US and every sixth home in Europe by the end of this year, says satellite operator
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Industry TrendsAI to ‘revolutionise’ storytelling
IBC2018: AI-based analytical platforms can reveal which narrative attributes of film or TV content do better with audiences, says Corto CEO Yves Bergquist.
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Industry TrendsCapturing the eyeballs of Generation Z
IBC2018: Tell ‘value-driven’ stories to make superfans out of Gen Z viewers, says MTG’s Jette Nygaard-Andersen
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Industry TrendsPartnering with the FAANG “frenemies”
IBC2018: Advertisers want content creators and broadcasters to partner more with the digital giants, says GroupM and WPP Chief Transformation Officer Lindsay Pattison.
