Peled spells out strategy for Synamedia

Synamedia

The newly named company, which is being acquired from Cisco, looks to tap into content boom and mulls a possible IPO in a few years

Industry veteran Dr Abe Peled has spelt out his strategy for Synamedia, the new name for Cisco’s Service Provider Video Software Solutions (SPVSS) business, which is in the process of being acquired by private equity firm Permira.

The deal will wrap in the first half of Cisco’s 2019 full year results, and sees Peled and new CEO Yves Padrines back in control of an $800 million turnover business.

Peled was CEO of the business, then called NDS, when it was sold by Permira and News Corp to Cisco for $5 billion in 2012. Padrines joins from Cisco.

Peled used IBC to announce that Cisco had won Malaysia’s ASTRO pay-TV business as a new client.

Peled said his focus now for Synamedia is on execution, month by month, quarter by quarter, with the aim of…

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