In today’s media and entertainment landscape, content discovery and engagement are evolving rapidly. Johan Bolin discusses Ateliere’s vision for advanced AI capabilities that enable dynamic content curation, actionable search, and predictive insights on content value, consumer sentiments, and market trends. Bolin explains how these technologies can streamline decision-making across the content supply chain, from production to distribution, marketing, and monetisation.

The session also covers key topics such as AI’s role in understanding consumer behavior, how predictive analytics shape content strategies, and the potential for real-time interactive chat services to create deeper audience connections. With AI unlocking new levels of personalisation and efficiency, content creators, broadcasters, and distributors can learn new ways to stay competitive in an increasingly AI-driven marketplace.

Speaker:

Johan Bolin, Chief Research & Innovation Officer, Ateliere Creative Technologies