In an IBC Accelerators first, the 2024 Programme will feature three very special challenges under an umbrella theme of ‘AI Media Production Lab’, featuring an all-star cast of Champions and Participants set out to explore a series of specific AI concepts in various production scenarios within this exciting, fast-moving and disruptive area of media and technology.

Find out how each Challenge’s POCs explored new R&D learnings, around various AI tools and techniques to improve creativity and efficiency in production workflows for broadcast-quality content, stamp out bias and AI hallucinations to embrace more diverse audience sentiments in every level of content development, and the role that AI models play to influence predictive video workflows in sports production and fan hyper-personalisation for both established and up-and-coming sports.

Moderator

Muki Kulhan, Innovation Co-Lead - IBC

Speakers

ErinRose Widner, Global Head of Business Strategy, Emerging and Creative Technologies | Media & Entertainment Verizon Business Group - Verizon Business

John Canning, Director of Developer Relations- Creators - AMD

O’Jay Medina, Data Engineer & AI Innovation Lead - Omroep ZWART

Roberto Iacoviello , Lead Research Engineer @ Rai | AI Video Compression & Virtual Production - RAI

Watch the full session: AI Media Innovation Labs

Read in-depth: AI Media Innovation Labs

All project information for AI Media Innovation Labs can be found here.

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