Moderator
Muki Kulhan, Innovation Co-Lead - IBC
Speakers
Clive Santamaria, Chief Architect - ITV
Rozh Surchi, Chief Design Advisor - Xansr Media
This session explores whether generative techniques are ready to augment and accelerate the creation of text and audio-visual materials for high-quality productions. The session reveals how these tools were tested during an intensive four-month R&D sprint, resulting in proof-of-concept videos. Members of the consortium share key insights into what worked and where improvements are still needed, as graphics, image, video, voice, and audio tools continue to evolve to meet the demands of broadcast-quality content.
Muki Kulhan, Innovation Co-Lead - IBC
Clive Santamaria, Chief Architect - ITV
Rozh Surchi, Chief Design Advisor - Xansr Media
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