Digital Replicas and Talent ID: Provenance, Verification and New Automated Workflows looks to address the evolving disruption within the M&E industry in the authentication and management of talent in today’s digital landscape. Specifically, it addresses issues tied to AI-generated content, virtual world representation, and talent provenance. By offering a distinct and standardised identification framework, this project aims to streamline the authentication process, ensuring reliable verification of real individuals, virtual avatars, and fictional entities. This exploration responds to the urgent need from the media and entertainment industry for an agile solution to automate provenance, thus verifying the authenticity of digital personas and protecting against unauthorised virtual representations.

Moderator:

Muki Kulhan, Innovation Co-Lead - IBC

Speakers:

Hollie Choi, Managing Director - EIDR

Olga Kornienko, COO and Co-Founder - EZDRM

Renard Jenkins, President, SMPTE. President & CEO , I2A2 Technologies - SMPTE

Will Kreth, CEO & Founder - HAND (Human & Digital)

Watch more: Digital Replicas and Talent ID session

Read more: Digital Replicas and Talent ID in-depth

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