Moderator:
Callum Booth, Editor - TNW
Panel:
Dennis Tan, CEO & Co-Founder - Dashmote
Emmelijn Hermens, Head of Tech & Data - Hearst Netherlands
Ksenia Stark, COO & Founder - MD ADX
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TNW Talks @ IBC: AdTech
IBC2022: In the heated competition for users, buyers, and ad revenue, the media and entertainment industry is reinventing itself with new delivery and experience platforms. Adtech allows companies to catch up (and get ahead) of a consumer base characterised by rapidly changing patterns in consumption across a growing base of platforms and channels. The acceleration trend is not slowing down: what are the next generation of technologies that will give companies the competitive edge?
TNW Talks AdTech @ IBC will bring the industry player and the emerging technology creator perspective to uncover the next disruptors in adtech.
TNW editor Callum Booth will interview adtech influencers to explore:
- Is AI the answer?
- If the future is playable and immersive, what are the new technologies to invest in?
- What will give the competitive edge to consumer insights, engagements, and sales conversions?
- How will video streaming and video-on-demand, cloud & content-driven commerce, geodata, programmatic algorithms, in-game monetization, NFTs and the metaverse transform media strategy?
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