The CEO of UMS, Amr El Feki in discussion with Nashwa Gad, a leading Egyptian media executive (CEO of Clicks; software development and Chairwoman & MD of WATCH IT) will outline how the group is leading by forging a new approach to serve the interests of consumers and businesses across all Arab states; by defining new business models, and developing and introducing new technologies such as AI and Internet based technologies into its production workflows.

United Media Services was established in 2016, and is now one of the largest media entities in the entire Arab region. It owns 40+ leading companies in various media fields such as visual, audio, print, electronic media, dramatic production, advertising, direct and indirect advertising services. It also provides unique sports rights and marketing expertise to deliver fully integrated turnkey media services for the media ecosystem, that are unrivalled across the region.

Moderator

Allan McLennan, President/Chief Executive - PADEM Media Group

Speakers

Amr El Feki, CEO - UMS

Nashwa Gad, Chairperson & MD / CEO - WATCH IT/ Clicks Egypt

Topics