IBC2024: David Bouchier from Virgin Media O2 explains how FAST offers solutions for a programmatic monetisation strategy, using targetted advertising from customer data to provide quality content experience in this Fireside Chat, ’How to bring FAST to market – FAST.’
How does a pay-TV operator grab the opportunities offered by free ad-supported streaming TV? In this fireside chat we will hear about the growth in streamed TV through VMO2 set-top boxes. What has been their approach to content curation, user experience and what FAST brings to the Pay TV arena.
Interviewer:
Mary Ann Halford, Principal - Halford Media Advisory
Interviewee:
David Bouchier, Chief TV and Entetainment Officer - Virgin Media O2
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