All Videos articles – Page 9
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Are consumers really deserting linear television?
Linear TV can still deliver large audiences, particularly when it comes to sporting and other major events, but new options for delivering content provide better opportunities for collecting and analysing viewer data.
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Microsoft WW MD Media, Tony Emerson: The Cloud is now suitable for most of the supply chain
Tony Emerson, Worldwide MD, Media & Cable, Microsoft, reminisces about the 2016 Rio Olympics which utilised Microsoft Cloud solutions.
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The global view with WPP founder and CEO, Sir Martin Sorrell
The Chief Executive of WPP talks about China, Cuba and creativity and runs his eye over everything from the future of advertising, ad blocking, ad funding of content to the impact of social media and Brexit.
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Olivier Schaak, Creative Director, Canal+, on the challenges of storytelling in a multiplatform world
Olivier Schaak offers advice on how to develop a story in a multi-platform world.
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The New Broadcasters: Next generation video on demand - NBCU and hayu
Hendrik McDermott, Senior Vice President, Branded on Demand (SVOD) at NBC Universal International, talks about the decision to launch Hayu as a multiscreen app rather than a channel as research showed the growth portential in this area was huge.
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'Battle of the Bastards', Game of Thrones producer Greg Spence on how episodes are being driven by tech
Greg Spence, a producer on Game of Thrones, talks about just how the world-wide smash series is produced and how it is not made like other shows.
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IBM Audience Insight - how AI is giving incredible insights to behaviour
Artificial Intelligence is being used to give audience insight - view this IBM presentation to find out what it can find out
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Innovation and agility are key for media companies to develop
Janet Snowdon, Director Media and Entertainment Industry Solutions at IBM, highlights a number of key challenges facing the industry as consumers look for more ways to engage with content.
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Netflix' Chris Whiteley praises the power of partnerships and the 4K/HDR future
Netflix VP of Business Develoment, EMEA Christopher Whiteley dicusses the company’s distribution strategy and its extensive partnership programme.
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IBC2016 Keynote Speaker: Dominique Delport Speaks at Cannes Lions
IBC caught up with Dominique Delport, Global Managing Director, Havas Media Group and Chairman, Vivendi Content while at Cannes Lions Festival in June and asked him where he sees the advertising and media industry headed.
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TF1 Publicite on why be confident in the future of TV
2016 conversation with Fabrice Mollier, then Deputy General Manager, Marketing Strategy and Innovation, TF1 Publicite-In October 2016, Monsieur Mollier was appointed President, TF1 Distribution chez TF1 le Groupe