All Virtual Reality articles – Page 3
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News
SMPTE calls for papers to define the future of storytelling
The Society of Motion Picture and Television Engineers has opened its call for technical manuscripts focussed on the future of media distribution and developments with forward-thinking cutting edge technology applications.
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Industry Trends
Media CEOs embrace mobile disruption
The entertainment and content industry has dramatically changed with mobile networks and devices enabling disruptive new players and business models, according to the leaders of two media giants.
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Thought Leadership
What's next in the world of immersive?
From 5G testing to biometrics and social VR, immersive experiences are evolving and advancing. Muki Kulhan rounds up the latest developments and highlights some interesting industry adoptions.
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Industry Trends
Virtual reality is set for lift off
IBC2018: The immersive market “will really start to grow next year”, says VR Industry Forum president Rob Koenen, pointing to creative and tech developments in the sector.
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Industry Trends
Capturing the eyeballs of Generation Z
IBC2018: Tell ‘value-driven’ stories to make superfans out of Gen Z viewers, says MTG’s Jette Nygaard-Andersen
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Video
Video: Lily Cole and Kwame Ferreira
Impossible Founders Lily Cole and Kwame Ferreira discuss the impact of technology on the media space, planet-centric design and driving impactful change across businesses.
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Executive Interviews
Interview: Maria Garrido, Havas Media Group
How to deal with content overload? With a background of almost 20 years in operational and strategic marketing and now head of the innovation unit at Havas, Maria Garrido thinks the answer lies in bringing the entertainment and advertising businesses together.
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Industry Trends
Is mixed reality the future of immersive entertainment?
From interactive game shows to holographic headsets that allow sporting action to play out in front of you, mixed reality promises groundbreaking new experiences – but there are hurdles before the tech becomes mainstream.
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Industry Trends
Has VR scored at the World Cup?
Reviews for VR coverage of the World Cup have so far been mixed. Yet many in the VR industry say it is too soon to judge the technology, and that the best is yet to come.
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Industry Trends
Blog: Cyber security & the Metaverse
While ‘The New Realities’ - augmented reality (AR), virtual reality (VR), and mixed reality (MR) - are posed to play a significant role in our future, they also open up new concerns about cyber security, says futurist Amelia Kallman.
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Industry Trends
Shaping the future together: NBCU, Havas & Endemol Shine join IBC2018
Leading media executives from NBC Universal, Havas Group and Endemol Shine will deliver exclusive insight into the changing media landscape.
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Video
Roundtable: Creating and delivering immersive content
Muki Kulhan hosts IBC365’s first roundtable discussion with industry experts discussing the creative, technical and business aspects of producing to delivering immersive content experiences.
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Industry Trends
Spotlight on: Immersive film makers
IBC365 speaks to three VR and 360-degree video directors and cinematographers about how they capture immersive content and what the future holds.
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Thought Leadership
Making the immersive an everyday experience
New technology allows us to tell stories in innovative ways, but we need to create great content if immersive is to be successful, says Sol Rogers.
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Industry Trends
Towards the Holodeck: An in-depth look at light field
Is VR just a stepping stone on the path to holographic video content creation and display?
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Industry Trends
Virtual reality and augmented reality in broadcasting
Broadcasters around the world have been exploring virtual and augmented reality. John Maxwell Hobbs looks at some of the best examples.
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Industry Trends
Blog: The future of immersive content
In the future, the line between reality and virtual reality will become increasingly blurred, and new media and entertainment options will emerge that we have not yet imagined, writes Amelia Kallman.
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Industry Trends
The tools for creating immersive content
Capturing and crafting immersive content requires specialist tools. Dick Hobbs looks at some of the latest technology for creating VR, AR and 360-degree video.
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Industry Trends
What will be big at NAB 2018?
From AI to M&A, Dick Hobbs picks his way through the marketing buzz to predict what visitors might be talking about at NAB 2018.
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Industry Trends
Alternative platforms: The “Pandora’s box” of entertainment
Virtual reality, augmented reality and 5G could all help platforms monetise content, according to senior executives speaking at Mobile World Congress.