Join IBC365 on-demand as we discuss and unlock new revenue potential for media companies across subscription and advertising through understanding, analysing and interpreting user data.
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Speakers:
Igor Macaubas, Director of Digital Platforms, Globo
Igor leads the strategy, architecture, roadmap, engineering and operations of the digital platforms that powers all the OTT and Internet properties of Globo - G1 (hard news portal), ge.globo (sports portal), Globoplay (OTT streaming service) & Gshow (entertainment news portal), just to name a few. Over the past few years, he has managed many very large events, that drove millions of users to Globo’s internet properties, such as Big Brother Brasil reality TV show, the Olympics and the FIFA World Cup, where he led the digital platforms teams that made Globo internationally recognized by its technical excellence and record audiences.
Andy Isaacs, Head of Audience and Analytics, UKTV
As Head of Data and Analytics for UKTV, Andy works predominantly on their video on demand product, UKTV Play. He is responsible for all elements of the customer data journey including digital analytics, management, governance & strategy, ad tech, data science and visualisation.
He has worked in media and advertising for nearly 20 years in a range of roles. He founded the marketing science team at the BBC, and has also led the marketing science function at PHD UK. In previous roles, he has worked as an economist, analyst, strategy consultant and market researcher.
Mike Leverington, Director of Data Experimentation, ITV
Mike Leverington is the Director of Data Experimentation and is responsible for using data to run digital experiments and testing at scale to deliver continuous improvement. Mike joined ITV from The Body Shop and previously held roles at Aimia, Guardian and Royal Mail.
Moderator:
Keran Boyd, Research Analyst, Caretta Research
Keran has over 10 years experience in running content programmes for B2B media houses, most recently leading the content at the IBC Show. She has global experience working with mediatech and broadcast firms, and has a strong personal interest in climate action. Keran has an LLB from the University of Cape Town and an MSc from the University of Dundee.
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