This whitepaper explores how delivering the right video content drives exceptional customer service and revenue.
Abstract
Video is the most prevalent type of data on the planet and it continues to grow as digital technology evolves.
The struggle for Telecommunications, Media and Entertainment (TME) content providers is how and where to store and deliver this much data.
The momentum behind video consumption has made content choices, content delivery and quality of experience critical. Tech-savvy consumers want a fluid media experience with platform-agnostic content available on an assortment of devices using a growing variety of distribution channels—and they are willing to change content providers if they don’t like their viewing experience.
IBM
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