In the final part of our investigation into MAM’s current and future relationship with AI, James McKeown analyses where the technology is likely to take asset management capabilities next, and the other factors driving the evolution of the space.
The outlook for AI appears as complex as ever. Where it concerns the authenticity of content and metadata, AI is at work on both sides of the ethical fence; playing miscreant and detective. For all of its capabilities as a democratised technology in the hands of everyday folk, and certainly in the wrong sorts of hands where it concerns deepfakes, its professional applications within media asset management (MAM) systems seem to point to a future where it can play a significant role in the tracking, sourcing, and authenticating of content...
You are not signed in
Only registered users can read the rest of this article.
Immersive Flashback captures Bastille Day for VR
Bastille Day is one of France’s most recognisable national events, combining military parades, aerial flyovers and state ceremonies watched around the world. For the first time, the celebration was captured as an immersive production.
Esports on a budget: Bringing production to the classroom
Two UK-based brands are working together to make esports production more accessible to students across the country.
MXL: Transforming production with open collaboration and shared memory
The launch of the MXL project under the Linux Foundation looks to provide a pivotal shift in how media workflows operate, solving fundamental inefficiencies and incompatibilities that have long plagued digital media infrastructure.
Content Everywhere at IBC2025: Agentic AI plays out
Over 43,858 people from 170 countries came to IBC2025, and the show also attracted more than 1,300 exhibitors and over 600 speakers. Meanwhile, the Content Everywhere section of the event remains a critical part of the IBC programme.
From pixels to projectors: Recreating Minecraft’s voxelised world for the big screen
Bringing Minecraft’s blocky universe to the big screen required more than traditional set design. For the live-action adaptation, Disguise created immersive real-time environments, supporting everything from shot planning to stunt choreography while preserving the game’s signature aesthetic.
