Part two of our insight into AI ethics and regulation continues with observations on industry efforts around standards and best practices, and why human impact should be the guiding force. James McKeown reports.
As AI systems become more integrated into content creation, maintaining clear industry standards around data usage, privacy, and content manipulation will be essential. That’s according to Polly Hickling, Learning and Development Lead for Media Competency Centre - Northern Europe, Eviden; and 2024 Education Director, SMPTE. “This is where organisations such as SMPTE will be key, as they have historically provided frameworks for new technologies in the media and entertainment industries.”...
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Coming of age: How virtual production is becoming more accessible as it matures
Whilst the application of virtual production to big-budget tentpole productions will continue, the maturity of workflows and the development of more technical standards will enable the technology to be applied more widely, writes David Davies.
Data-driven audio: Why AI is sounding great for everyone
The application of artificial intelligence in audio is not a recent development, and it’s not coming for our jobs, but it is coming for our audiences. The past year has seen several advances in how AI is impacting audio, and it’s happening on both sides of the production chain, writes Kevin Emmott.
New tricks: Scriptwriters embrace AI to turn the tables
The studio model is being upended by seismic business pressures and the disruptive potency of AI. For two seasoned scriptwriters and producers partnered as Talk Boys Studio, the answer was to create a short film that could be the bellwether for a new wave of narrative generative AI content.
All-pervading AI: a look ahead to 2025
January has only just come to an end, but we are already looking ahead to the next IBC, which takes place as usual at the Amsterdam RAI in September. In the meantime, Content Everywhere companies are polishing their crystal balls and making predictions about what might lie ahead for the video services and streaming industry in the next twelve months.
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Oscars preview: Deep dive on nominations in Cinematography, Editing and VFX
Films shot on film, fake AI controversy, a collection of CG apes, and a trio of nods to Robbie Williams make the list of nominees for Cinematography, Editing and VFX Academy Awards.
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