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Short-form video is eating the world… So how do you optimise for it?

TikTok, Reels, Shorts, and any other short-form video service you want to name are eating our time online, and they don’t seem to be going anywhere any time soon. So how do we encode and stream video in a way that’s optimised for short-form video? Disclaimer: I don’t have all the answers, but sure have some ideas.

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