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Paramount CTO: GenAI interface to 'blow up' thinking around recommendation
In an ideal future, GenAI will improve the customer experience and inspire streaming services to reinvent. Phil Wiser, Executive Vice President and Global Chief Technology Officer at Paramount, takes us behind the scenes of successful D2C business model transformation in ’Under the Hood of D2C Business Model Transformation: The Role of Hybrid Monetisation, the Cloud and Generative AI’.
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