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Ad-Tech – Tutorial, Ep 1: Navigating the Future of Video with Ad-Tech
Ad-tech – Tutorial, Ep 2: DAI - what it is and how it works
Maximising ad-tech opportunities: top tips for media and entertainment publishers
How can you effectively tackle outcome measurement?
Unlocking the transformative power of Server-Guided Ad Insertion
Ad-tech – Tutorial, Ep 3: How to approach measuring outcomes as a TV media owner
IBC365 Tutorial: Sameer Modha, Measurement Innovation Lead, Commercial, ITV, explains why outcome measurement is crucial for driving real business impact.
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