The Master Control Cloud project, part of the 2025 IBC Accelerator Media Innovation Programme, aims to build a proof-of-concept system that reimagines the traditional broadcast master control room as a scalable, cloud-native service.
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Content Everywhere stages: Groundbreaking tech and real-world results converge
IBC2026’s Content Everywhere hub in Hall 5 will host nearly 200 exhibitors showcasing multi-platform delivery and monetisation innovations, alongside two stages of panel discussions and live demonstrations.
From AI production to immersive media: European innovators to watch at IBC2026
From generative production and AI-powered post-production to content discovery, immersive experiences and next-generation imaging, a group of EIT Culture & Creativity-backed ventures arriving at IBC2026 offers a snapshot of where European media innovation is heading next.
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Innovation Awards: Exploring Content Distribution's final three
Amid a sea of competitive entries, Fergal Ringrose, Chair of Judges for the IBC Innovation Awards, breaks down the shortlisted Content Distribution entries to demonstrate exactly what got them over the line.
Network Control: Turning 5G into a production tool
Speed, flexibility, and reliability – that’s the dream for many a live production. However, when public network coverage is patchy, what’s a broadcaster to do? The 2026 Accelerator Project, Network Control, deploys standardised network APIs to tackle this problem head-on.
Film University Babelsberg to preview immersive Auschwitz project at IBC2026
Film University Babelsberg Konrad Wolf will present an immersive digital reconstruction of a little-known site associated with Auschwitz at IBC2026, as part of EIT Culture & Creativity's first major presence at the show.
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