How can we make processing, streaming and the consumption of media more sustainable? That’s the question posed by the ECOFLOW: Energy-Conserving Optimization for Future-ready, Low-impact Online Workflows project, proposed by Humans Not Robots and Accedo.tv, with support from Champions ITV and BBC.
The project tackles the environmental impact of media consumption by developing consolidated metrics for energy usage at major steps of the end-to-end technology supply chain, aligning best-of-breed energy-saving features into a unified user experience. It will essentially determine and demonstrate opportunities to make processing, streaming and media consumption more measurable and sustainable.
As Kristan Bullett, CEO of, Humans Not Robots, explains: “If you can’t measure something, you can’t improve it.
“Measurement of power and environmental impact is extremely challenging. We are building on the activities of organisations doing live streaming and putting a framework in place that allows cross-organisation understanding and ensuring we’re using the right tools and the right measurement techniques so...
You are not signed in
Only registered users can read the rest of this article.
FutureTech 2026: “Align on innovation, and it accelerates”
From imaginative politics and shifting approaches to innovation to adaptable governance of technology, no topic was off the table at this year’s DTG’s FutureTech. George Jarrett reports.
Creator economy comes to enterprise: What does broadcast AV really mean today?
As video becomes a core enterprise capability, broadcast AV is being redefined. It’s less about better hardware and more about network-native, production-grade media systems that can scale, are interoperable and operate reliably inside modern IT environments.
Age diversity: What to do about an age-old problem?
In the era of the 100-year life, is it time for the M&E industry to revisit its relationship with age diversity? As mid-career challenges and skills shortages intensify, IBC365 investigates the professionals striving to give more, over longer periods of time.
MovieLabs: Creating an industry-aligned vision for the future of media creation
How MovieLabs is building on two decades of development in film and television to help guide the future of media creation.
CES 2026: “The ChatGPT moment for physical AI is nearly here”
Passive language-based text-to-video models are so last year. From the enterprise to the home to the creative suite, the future is multi-modal AI capable of massive three-dimensional world building and physical interaction.
