The Coalition for Content Provenance and Authenticity (C2PA) is an organisation developing technical methods to document the origin and history of digital media files, both real and fake.
In April 2022 a BBC news report claimed that Ukraine was behind a missile attack on a Donbas station that killed 57 people. The video opened with a BBC logo and had the broadcaster’s watermark in the corner. It was a fake, as a BBC Verify journalist pointed out on X but it was also a wake-up call to the broadcaster to do something about rising deepfake disinformation.
“Everyone was horrified to see the fake video but the only thing we could do was tweet denials,” said Laura Ellis, Head of Technology Forecasting, BBC. “For some it was the ‘Aha!’ moment when they fully realised we needed to do more.”
Fortunately, the corporation was already pioneering efforts to go beyond flagging deepfakes after the event and to show audiences the source of video it publishes up front.
“The work of BBC Verify is key in terms of fact checking and signalling to the audience if we’ve not been...
You are not signed in
Only registered users can read the rest of this article.
Branded entertainment: Money, freedom, and audiences unite
As traditional broadcasters battle decreasing budgets and attention spans, brands have come to the fore as collaborators in an increasingly lucrative and creatively fertile strand of the media business.
FRAMES: Automating the archive end-to-end
Despite the availability of hundreds of generative AI tools, pre-production environments are still struggling to find a semantic archive search solution that is technically feasible and effective in the real world. Enter FRAMES.
 (1).png)
IBC Accelerator: Scaling the future of immersive festival experiences
Stepping beyond the screen, this IBC Accelerator project has set out to meld immersive technology and audience interaction into an entirely new form of audience engagement.
Content Everywhere: From AI promise to commercial reality
If IBC2025 was defined by conversations about artificial intelligence’s transformative potential, the past 12 months have been about proving where it can deliver tangible business value. CE exhibitors now describe a market that has become more pragmatic.
IBC Incubator: Connecting context for end-to-end agentic production
After years of AI experimentation, this year, the IBC Incubator plans to birth a single, agentic brain that can hold every bit of a story’s context from conception to distribution.
.jpg)
