Content Credentials: Initiative breaks through but can it achieve industrial scale?

The C2PA-created open standard has reached a significant level of support and adoption, but there remains work to do before it fully delivers. Adrian Pennington reports.

Multiple organisations including Google, Meta, OpenAI, Microsoft and Amazon have pledged support for the Content Credentials open standard media verification tool, created by the Coalition for Content Provenance and Authenticity (C2PA) to counter the threat of deepfakes and AI manipulation. The initiative was even been selected by...

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IBC Content Everywhere: Keeping the customer

IBC Content Everywhere: Keeping the customer

Consumers have a lot of choices these days when it comes to streaming video content. Indeed, the sheer number of available services can seem overwhelming, leaving customers with often difficult decisions to make about which services to choose, especially when they already have several other demands on their wallets. In this piece, Content Everywhere companies explore what streaming providers can and should be doing to retain existing customers and attract new ones where possible.

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