AI was the buzz at Mobile World Congress 2024, but making a return on their 5G investment was at the forefront of operators’ minds. Adrian Pennington reports.
The mobile industry does not want to repeat the mistakes of 5G where streamers like Netflix extracted all the value from data carried over their networks.
“5G is the fastest growing mobile standard in history but there are big challenges ahead,” said Mats Granryd, Director General, GSMA, setting the agenda for the Mobile World Congress (MWC) in Barcelona. “Mobile revenue growth has gone down but capex has gone up. We have to keep investing in new infrastructure to keep the world connected. “By 2030 AI could contribute...
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