2019: The year of “significant” cloud adoption?

“2019 is the year we start seeing significant migration to the cloud,” according to Amazon Web Services (AWS) Elemental Chief Product Officer Aslam Khader.

Khader was speaking last week, AWS Elemental Media Connect is the newest tool adding to the media services portfolio, a new cloud-based live video service.

With the globalisation of content and a distribution model that needs to match, broadcasters are looking at cloud computing and the promises of instant delivery, virtualised workflows and top end security.

The objectives of employing cloud infrastructures include collaboration, remote production and opportunities to innovate and producer greater amounts of content with less resource.

Adopting workflows for the cloud fundamentally enhances and optimises business models, Khader said, providing the ability to enhance the value of content with reliable, secure and low-cost management solutions.

Elemental was taken over by AWS in around $500 million cash exchange, according to Tech Crunch. It was acquired to grow its video solutions with the AWS Cloud platform in a move to provide media and entertainment companies integrated solutions.

The first outcome of the AWS and Elemental merger was the launch of five new media services in 2017, as a response to engaging with customers and delivering on their demands.

“Understanding what we need…