Getting to the core of Apple TV+
In a golden era of storytelling, Apple has turned its attention to reinventing TV and adding healthy competition to the ecosystem, writes Paolo Pescatore
On Monday, Apple broke with tradition when it dedicated an entire press event to a sole focus on services. This represents a landmark moment for Apple as it underlines a growing and strong focus on services as a future source of revenue growth.
In the last quarter, revenue from services grew 19% to $10.9bn. Apple is fully aware that it cannot rely solely on hardware sales and is seeking to become a ‘Netflix of everything’ in services: music, news and magazines, video and games.
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