“Partnerships” are key to growth, says Netflix
Striking partnership deals with pay-TV and telco operators has helped Netflix take its subscriber numbers “to the next level”, says Maria Ferreras, Vice President of Business Development EMEA.
Conceived 21 years ago as a DVD rental service, streaming service Netflix today has 130 million subscribers in 190 countries with 43% year-on-year revenue growth – and shows no sign of slowing down.
Speaking in a headline IBC session titled “The Next Chapter in Netflix’s Growth Story”, Maria Ferreras, Vice President of Business Development EMEA said a key reason for the company’s growth is the “resilient partnerships” it has struck pay-TV and telco operators.
The deals, she said, have…
Read the full article
Sign up to IBC365 for free
Sign up for FREE access to the latest industry trends, videos, thought leadership articles, executive interviews, behind the scenes exclusives and more!
Already have a login? SIGN IN
IBC is owned by
IBC is run by the industry, for the industry. Six leading international bodies own IBC, representing both exhibitors and visitors. Their insights ensure that the annual convention is always relevant, comprehensive and timely. It is with their support that IBC remains the leading international forum for everyone involved in content creation, management and delivery.
Site powered by Webvision Cloud