Seven in ten UK adults (70%) watch broadcast TV content at least weekly, making it the most commonly used media format, according to a YouGov survey. Social media (67%) and streaming platforms (64%) follow closely behind.
According to the report, TV viewing increases from 49% among 18- to 24-year-olds to 81% among adults aged 55 and over, while social media usage falls from 86% to 52% across the same age groups.
The report found that the BBC is the most-used individual media platform, with 62% of UK adults who consume media consuming it weekly, followed by Netflix at 55%, books (46%), ITV (43%), and Instagram (43%).
The BBC's audience skews older, including 77% of over-55s, but only 41% of those aged 18 to 34 who watch at least once a week. ITV and Channel 4 show similar age patterns. Netflix usage is reportedly highest among 35- to 44-year-olds (65%) and 45- to 54-year-olds (63%).
Social and music platforms attract younger audiences. Overall, seven in ten 18- to 24-year-olds use Instagram at least weekly (70%), half use TikTok (50%), and two-thirds use Spotify (67%). The research also revealed that women are more likely than men to use Instagram (49% vs. 38%), while men are more likely to use X (23% vs. 13%).
Streaming services’ broad appeal across age groups creates peaks among 25- to 34-year-olds (74%), while gaming is concentrated among younger audiences, with around 45% of those aged between 25- and 34-years-old gaming weekly, compared with 21% of over-55s.
Print media remains strongest among older adults, reaching 53% of over-55s versus 31% of 18- to 24-year-olds.
Around seven in ten media consumers (70%) spend between one and four hours per day consuming media, including 29% who spend two to three hours. A further 19% spend more than four hours daily.
More than half of media consumers (57%) say their ability to focus or pay attention has remained unchanged over the past year. However, 29% report some degree of decline, compared with 9% who say their ability has improved.
YouGov recently published data shedding light on how frequently users of four major streaming platforms – Amazon Prime Video, Disney+, Netflix, and Apple TV+ – tune in. Discover more here.
.jpg)
Lumine Group acquires Imagine Communications
Lumine Group has acquired Imagine Communications through one of its subsidiaries.
UK “minded to intervene” in $110bn Paramount-WBD merger
In a written statement, Lisa Nandy, the UK’s Secretary of State for Culture, Media, and Sport, has warned of the likelihood of governmental intervention in Paramount’s $110bn acquisition of Warner Bros Discovery.
Warner Bros. Discovery sets out Wimbledon coverage plans for Europe
Warner Bros. Discovery (WBD) has confirmed its European coverage plans for this week’s Wimbledon tennis championship through its HBO Max, Eurosport and TNT Sports platforms.
Barb adds to leadership team as Caroline Davey becomes Chief Executive
UK audience measurement organisation Barb has made key changes to its leadership team as Caroline Davey takes up the role of Chief Executive this week.
DAZN teams with Antenna Group to launch news service in Italy
Sports streamer DAZN has launched an original news service on its Italian platform in partnership with international media organisation Antenna Group.
