Distribution & Consumption

HBO Max partners with RTL+ for German launch

HBO Max has signed a distribution deal with leading German streamer RTL+ ahead of its launch in Germany on January 13.

RTL+ and HBO Max will offer customers a bundle that combines both services under a single subscription.

2. HBO Max. Source - HBO Max.jpg
HBO Max partners with RTL+ for German launch

Customers will be able to subscribe to the two new bundle offers via RTL+ or HBO Max, starting from €9.99 a month for the first six months.

The offer combines RTL+ highlights such as Neue Geschichten vom Pumuckl, Make Love, Fake Love, and the UEFA Europa League, with HBO Max's content such as new Game of Thrones prequel A Knight of the Seven Kingdoms, which premieres January 19, The White Lotus and The Last of Us, plus films such as Sinners, Superman and Weapons.

"RTL+ and HBO Max – that's a great combination of two terrific content worlds. The most successful national content on RTL+, from reality TV to fiction to sports, in a joint offering with top series, iconic blockbuster movies, and much more from HBO Max. With this bundle, we are igniting the next stage in the success story of RTL+ and preparing HBO Max for its big market launch in Germany,“ said Stephan Schmitter, CEO of RTL Germany. 

Matthias Heinze, SVP Commercial & Managing Director Warner Bros. Discovery Germany, Switzerland & Austria said: “With the HBO Max and RTL+ bundle, we are combining iconic, internationally acclaimed storytelling from HBO and Warner Bros. Discovery with the strong local roots and most popular hits of RTL+. Together, we are creating an offering that perfectly complements each other and provides entertainment for every taste and every generation in the family. This partnership is a strong signal for the German market and for the future of premium streaming.” 

Latest News
Garry Basnett

ITV launches Live Addressable+ with Omnicom

ITV, the UK’s largest commercial broadcaster, has officially launched its live broadcast addressable advertising product, Live Addressable+, with an exclusive beta trial in partnership with Omnicom Media Group.

Read more

Enghouse Networks partners with INVIDI

Telecoms and media specialist Enghouse Networks and addressable TV advertising provider INVIDI Technologies have announced a new integration that reportedly expands advanced advertising capabilities across IP video environments.

Read more

Sports content races ahead in SVOD – Gracenote

Analysis by Gracenote, the content intelligence business unit of Nielsen, has shown that sports have quickly become a foundational part of the subscription video-on-demand (SVOD) content mix and now make up 5% of overall programming on leading services.

Read more

Bitmovin wins MUBI deal

Video streaming software specialist Bitmovin has been selected by film company MUBI as its cloud VOD encoding partner for its streaming platform.

Read more
Favourites:

Registered users only: Login

Share this:
Other themes: