Streamers are looking to AI to dramatically improve compression performance and reduce costs with London-based Deep Render claiming that its technology has cracked the code.
For streamers, every bit counts. Their ability to compress video while maintaining quality and reducing bandwidth is critical to business. But as content increases in volume and richness, the limits of existing technology are buckling under pressure.
The looming problem has been apparent for several years with developers turning to AI and machine learning as a potential salvation. The prize is a market estimated to be worth....
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Creating a new sense of place for Welsh media innovation
The emergent virtual production scene in Wales has been boosted by the arrival of two new world-class facilities in recent months, both secured with the collaborative backing of Media Cymru. James McKeown spoke to Media Cymru’s Deputy Director, Professor Sara Pepper OBE, about the consortium’s mission to put Wales on the global media innovation map.
Flawless AI: “You can't put new lines in people's mouths without consent”
AI tools like Flawless visual dubbing are making a strong case for standard use in Hollywood.
Discoverability, engagement and reach: IBC365 roundtable explores the role of AI personalisation in broadcast
Last week saw the first IBC365 roundtable hosted at NAB. Industry leaders from broadcasters including beIN Media Group, Al Jazeera, Globo, TVN Warner Bros Discovery and Alaraby were joined by representatives from Vertex AI Search (Google Cloud), Host Broadcast Services, QTV, Xansr Media, V-Nova, The Media League and Norigin Media to explore how AI is impacting media personalisation.
NAB show review: Tariffs, technology and legacy business in the spotlight
Artist led, AI driven, fan-first media show the way forward at a NAB show dominated by tariff-suffering hardware vendors and advertiser weakened broadcast.
Virtual Production: Practical advice for lighting the volume
Adrian Pennington explores the many and varied lighting considerations for shoots within an LED volume where the ambition is to seamlessly marry virtual and real world environments.
