Content Everywhere at IBC2024: AI comes to the fore
Over 45,000 people from 170 countries came to IBC2024, around 2,000 visitors more compared to the event in 2023. The show also attracted more than 1,350 exhibitors – up 100 from 2023 – while the amount of exhibition space reached 46,000 square metres, exceeding the previous year’s total of 44,500 sqm. Meanwhile, the Content Everywhere section of the event has continued to expand as a critical part of the IBC programme.